Why Explainer Video?
As a B2B business, your main marketing challenge is trying to get other businesses to purchase your products or services.
Explainer video does the best job of presenting your company, products, or services in an exciting and engaging way. Any questions about your product or service can be addressed in a visually appealing way without your prospective customer having to read through a lot of text.
This video can also be used in helpful ways along your prospective customer’s journey.
Generate Awareness
Use explainer video to advertise your company and create buzz around its products or services.
Video ads are more successful than static ads at grabbing an audience's attention and leading them to a new business. In fact,
93% of marketers say video has helped them increase brand awareness.
Garner Interest & Consideration
Your potential clients now have an idea of who you are but they aren’t sure you’re right for them.
In sales pitches, an explainer video is ideal to show how your business provides the solution to your customer's problem.
At most companies, a sales team works directly with prospects in persuading them to sign on as customers. Teams have various ways and steps to close a sale, including keeping a variety of printed and electronic materials to send to leads for them to learn more about their product or service.
This is the perfect opportunity to use a creative and engaging explainer video to highlight your product or service's top features and benefits, and include customer testimonials.
Videos encourage buyers to make a decision. Convincing your audience to take the plunge on a purchase is no easy task, and the B2B purchase cycle has dramatically increased in the past year, research by Demand Gen Report suggests. That means sales teams have to put in extra effort to encourage their business audience to make each purchase.
Onboard
Explain how your new customer gets started with your business and streamline the onboarding process by using an explainer video.
It's important to simplify every stage of the customer's journey, and that includes after a customer has purchased your product or service.
An explainer video is useful for customer onboarding because it can:
Clarify how customers begin working with your business
Demonstrate where customers can access assistance, such as a help/resource center or customer service rep
And show how excited you are that your product or service is going to solve the problem they're having!
Overall, explainer videos have the potential to become a key solution to many challenges B2B companies face, including high website bounce rates, leads misunderstanding what you do or prospects not knowing why they should buy from you, and more.
Popular types of explainer videos
Whiteboard animation - a video style that shows the viewer static images being drawn on the screen
Kinectic Typography - an animation technique that uses moving text to capture attention, set a tone, and entertain.
2D Animation and even 3D animation
A combination of live-action video and any of the above
Using animation instead of live video also has a few benefits:
Saves Money - No need to hire expensive actors or shoot live video.
Easily shows complex processes or ideas and special effects
Keeps viewers engaged – Motion graphics give life to images and text, charts & graphs
Talk to us for help with your video marketing
As attention spans grow shorter, a well-written explainer video is key to capturing and keeping your business prospect’s interest so they will want to purchase your products or services. Contact The Brand Pilots today to learn more.