ENSURE YOUR MESSAGE FINDS, RESONATES WITH AND BUILDS REPUTATION WITH THE PEOPLE WHO MATTER MOST.
When it comes to cultivating brand visibility that delivers impact, we’re experts at working across national press, trades & verticals, and LLM-specific sources.
PR & MEDIA RELATIONS
We counsel clients on what it will take to get what they want — how to level up the narrative to capture attention, how to create high-authority thought leadership, which angle and assets will work to secure target press, and what channels to amplify each message through.
We love helping clients push PR further than they have in the past, revelling in the results together and using the learnings to build even more momentum to reach their goals.
WHAT WE DO
Too many PR programs jump straight into generic tactics. Not ours. We begin with a sound strategy to engage your target audience.
We analyze industry media coverage, content and search behaviour to understand the market, audience and whitespace.
Strategy PR can go much deeper than brand awareness, so we get specific about business challenges and objectives.
ResearchWe combine channels with purpose and competence to create an integrated system of earned media, brand content, social voices, and paid amplification that builds momentum for your brand and its story.
Campaign DevelopmentWe develop a PR platform that carves out a unique position and ensures that a company's message means something to its target audiences.
Multi-ChannelFREQUENTLY ASKED QUESTIONS
Have a question? We've got the answer! If you’re ready to start or have any other questions, reach out anytime.
-
Media relations involves developing relationships with the media (journalists, editors, etc.) and pitching stories, writing press releases, and securing coverage in newspapers, magazines, TV, and digital outlets.
-
We discuss budget during your discovery call based on your market, goals, and current stage of business. There is a minimum ad spend required for campaigns to perform effectively. Below that, results tend to be inconsistent and harder to optimize. We will set clear expectations upfront so you know exactly what you are investing and what it is intended to achieve.
-
Compliance is built into our process from the start. We follow industry guidelines for trade advertising across targeting, copy, and messaging. Every campaign is reviewed with compliance in mind before launch to ensure your ads stay in good standing.
-
You receive regular reports showing performance across reach, impressions, clicks, leads, and cost per result. We continuously review and adjust campaigns based on what the data shows. If something is not working, we change it. You will always know what your budget is producing and how it is being used.