Social Media Channels for B2B Manufacturers
In today's world, social media has become an essential tool for businesses to promote themselves and connect with potential customers. This holds true for manufacturers and industrial service providers as well. But, with so many social media channels available, it can be overwhelming to decide which ones to use. In this post, we will discuss the best social media channels to promote B2B manufacturers.
LinkedIn for Targeting
First and foremost, let's talk about LinkedIn. It is the world's most extensive professional network and a top platform to network with like-minded professionals and showcase your brand's products and services. With over 420 million monthly active users, it's an excellent place to promote your manufacturing business. As a company that manufactures goods for other businesses, you likely have at least a couple of different customer segments. LinkedIn’s Showcase pages allow you to silo your posts and target them toward each segment.
A Showcase page is attached to your main LinkedIn company page but creates a targeted feed that can be followed directly. This is where you can get more targeted messaging to specific segments of your business. Creating a Showcase Page on LinkedIn can help you build a brand identity, gain followers, and increase engagement.
The platform’s chief selling point for marketers is its ability to target an audience by their job, not just their demographics.
This allows B2B marketers, in particular, to reach the people who make the buying decisions.
Twitter for Sharing
Next is Twitter. This is another social media platform that you can leverage to promote your manufacturing business. Twitter has over 230 million monthly active users, and it's a fantastic platform to connect with your target audience and promote your brand's products and services. According to Twitter, 76% of users say they’ve bought something based on Twitter conversations. Notably, Twitter is an excellent platform to share unique content like company updates, product releases, and industry trends, and share images and videos.
YouTube for Engaging
Then there’s YouTube, the second most popular social media platform globally. With over 2 billion monthly active users, YouTube is an ideal platform for manufacturers to showcase their expertise and products. Videos are more engaging and can easily explain complex processes and services, making YouTube a perfect platform for visual content creation. By creating educational videos, product demos, and case studies, you can generate immense engagement on the platform.
At The Brand Pilots, we find that by utilizing LinkedIn, Twitter and YouTube together, the most leads and engagement are generated for our manufacturer and industrial/commercial service provider clients.
Talk to us for help with promoting your business using social media
Using platforms like LinkedIn, Twitter, and YouTube, you can create a strong B2B brand identity, engage with your audience, and promote your products and services to a broader audience. Learn more by visiting our marketing services page.